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Domain name: what is it, how is composed, what's the use and how to chose an effective internet domain.

Registering a domain on the web is one of the first actions you should take to start creating an online presence for your business.

Choosing your domain name is not as simple as it might seem, since it will help to establish the success of your website, either with search engine rankings (SEO Optimization) or word-of-mouth between users.

In this article we want to explain to you what’s a domain, its structure, the multiple types of it, the difference between domain name, hosting and website and the importance of the name choice.

It is better learning about some more technical features referred to a domain first.

What’s a domain

An internet domain is the unique and exclusive name associated with a website, to make sure users can visit and spot it.

Just think the website as a company and the domain name as its street address. In the same way you need to enter the address in the GPS to achieve that company, a browser needs a domain name to be able to lead you inside a website.

Technically speaking, every domain consists of a string of numbers named IP address, but to make things easier for users, these numbers (e.g. 95.216.7.168) are translated into domain names (e.g. tublat.com) we know thanks to a system called DNS (Domain Name System).

The institution charged with the management of them is called ICANN.

What’s the domain structure

A domain name consists of two main sections:

- Top Level Domain (TLD);

- Second Level Domain (SLD);

Specifically, in tublat.com domain, “tublat” stands for SLD while “.com” represents the TLD part.

It is also possible having a third-level domain, also known as subdomain, that forms the first segment in the domain name hierarchy. It precedes the SLD and is usually used for creating a specific section with regard to the website. Taking the example, in the domain name it.tublat.com, the word “it” stands for third-level domain.

Different types of domain

Depending on the achievement of your website, a Top Level Domain can assume several kinds of extensions.

Generic top-level domain (gTLD)

It’s the most commonly used and includes .com, .info, .net., etc. Its purpose is to provide the thematic area of your website, e.g. for a business can be used .com and for an informative site .info.

GLTD in its turn, can be split up in two subcategories: sponsored (sTLD) and unsponsored (uTLD) domains.

STLD are internet domain names supported by external organizations that monitor the correct usage and assign them only if certain criteria are fulfilled. For example .org can be used by Government Agencies.

ULTD are directly from ICANN managed domains and even if their extensions have usage limits criteria, they’re not binding. For example you can use .pro even without being a professional or .com without being a company.

Country Code top-level domain (ccTLD)

This type of domain consists of two letters and it refers to your website’s country of origin. Some examples are: .it for Italy, .fr for France, .us for the United States of America, and so on.

Difference between domain name, hosting and website

You learned that the domain name is that nomenclature you must enter in the address bar of your browser to access a website.

A website is a set of pages and other files related to each other and stored on external machines connected to the net called web server.

The data storage is allowed from a web hosting service, in the context of an annual charge offered by companies such as Tublat named Providers.

Why is choosing an effective domain name important?

The first thing to remember is that the domain name must reflect the idea behind your web project, whether is a corporate, a freelancer or a personal website.

It’s important you consider other traits such as:

- Choosing a short and easy to remember domain: an appropriate number of characters will make it easier for users to remember it and rewrite it without making mistakes.

- Considering a keywords research: you should ask yourself how your potential customers would search for you through a keywords research and include them in the domain name, for search engines to improve your site rank.

Before registering a new domain, verify the name availability through our website www.tublat.com. Remember that in a domain name is not allowed to use spaces, dots, or special characters.

With Tublat, in addition to the ability to register or transfer domains with different world extensions and the security of having a fixed rate that will not vary over the years, you also have a reliable safe and high-performance Linux SSD web hosting service option, at a really affordable price.